GoPro: Business and Stock Review 2020–2021

  • Q4 2020 Revenues from GoPro.com (the company’s site) was $116M (new record), 91% higher than last year. Total Q4 Revenues are $357.77M.
  • Q4 2020 Gross margin was 38.3%, which reflects the continued demand for GoPro products.
  • Q4 2020 Net Income was $44.41M. Comfortably profitable again since Q4 2019.
  • Improved cash flow at the end of 2020 puts GoPro at $325.65M, 116% Growth Year over Year. Long Term Debts are only $218.2M (Good)
  • Total Current Assets are $556.68M compared to Total Current Liabilities of $262.69M (Good)
  • 3.6M Camera units sold in 2020.

Risk Factors

The GoPro Hero 9 model lets you change lenses

Moving Forward

Photograph by David Paul Morris — Bloomberg/Getty Images
  • They were the first to introduce the commercial action camera, back in 2004. It was also waterproof back then. Being first is also important.
  • GoPro as a brand is known in almost every household, and it is tied up perfectly with the extreme sports lifestyle.
  • They focus on producing great action cameras, while their competitors are also making security cameras, projectors, baby monitors, drones, and more.
  • Grow Q1 2021 revenues by 55% over Q1 2020.
  • Grow revenues coming from GoPro.com to be 38%-42% of overall sales.
  • Reach 1M subscribers by Q2 2021 and 2M by the end of 2021 (2M subscribers is a significant mark to reach, but it would represent $100 million of annual recurring revenue).
  • Be profitable in 2021 with $470M to $500M cash.

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